online-marketingstore.com

A good copywriter is a great communicator.  Very, very simple.  And copy is just like oxygen, it can
breathe life into any sales & marketing campaign, or take any business off life support.
If you’re finding yourself working harder and harder each day, only to get fewer and fewer qualified leads, learn to become a direct marketing copywriter.
If you can’t distinguish your marketing methods from your nearest competitors, learn to be a direct
marketing copywriter.
If you’re trying to squeeze out the last ounce of profit from a dying business model, learn to become
a direct marketing copywriter.
 On the web or off the web.  You owe it to yourself as a direct marketer … which means getting a direct order, it does not mean going to a store and picking up something to purchase, this is directly.  I’m communicating with you and I’m giving you a way to purchase from me directly.
You owe it to yourself and your business to use copywriting as a secret weapon for the next campaign that you launch, and it will seriously make your response rates soar.  Increase the pulling power of every ad that you have.
That may sound like a commercial, but it’s been indelibly etched in my mind.  I didn’t read it from
anywhere.  It’s just there to know because I remind myself how important it is to write copy.
If I’m not communicating with my reader then I don’t have a sale and I’m not giving them the opportunity
to buy.  I’m confusing them.  That’s what it means to be a great copywriter and it can be easier than
you think if you just record yourself, just like Eugene Schwartz one of the greatest copywriters of all
time.He took a tape recorder with him, wherever he could.
So all you have to do is record yourself or have someone interview you , and take those words about the subject at hand or maybe call your best sales people and ask them “Why do you do so well? 
Tell me how you go about selling all those customers?”
Take those words, transcribe them, and you have about 80% of the research you need.  You don’t
have to be a great writer, but you do have to be a great communicator.

This is an excerpt from the FREE Report “10 Steps To Killer Web Copy” that is available here:

http://www.online-marketingstore.com/download/10Steps.pdf

This entry was posted on Wednesday, November 26th, 2008 at 12:25 pm and is filed under Copywriting, Magnetic Marketing, Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.