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In the wonderful world of marketing. Regardless of whether you are working “offline”,”online” or both,It’s critical to remember that old business adage, “There are riches in niches.” Niche marketing is the process of finding and then filling a small,recognizable segment of the marketplace, in such a way that your competitors are not. Your business must have an edge, both online and off. An effective web site should ensure that it’s purpose is recognizable immediately.
And here’s why:

1. Web Usability, Your web visitors have got used to zooming by web sites at the same rate as drivers viewing a billboard at 70 mph. This is no Sunday morning stroll.Your visitors want facts,and information. They want to know if by visiting and staying on your site, that they have found what they were looking for. Give them what they want and tell them what your company and product is all about, and make sure that you do it quickly.You have literally a matter of seconds, before they click to the next site on their list!

2. Search Engine Optimization. Your web site will not show up in search engine results unless your site and content has the words people are using in performing their searches.People look online, normally very specifically for what they want. Enter the conversation going on in the visitor’s minds. What keywords and phrases are people typing in the search boxes when looking for businesses and products or services like yours? Make sure that you Use those words in your web content, and without overdoing it, make sure that these keywords are repeated.

3. It’s Really is “Just Good Business”. Every day the internet throws up another huge selection of great business ideas, products or services.But that doesn’t mean that as individualls, that we have to do them all. Trying to do too much is likely to stop you from capitalizing on the economies of scale that a smaller more focused business operation, in a smaller more tightly defined niche enjoys. In addition, that tighter focus helps keep your sanity!You will never be able to be “all things to all people”!

Developing your web site should be an exercise in niche marketing. Every page should be very specific, addressing just one thing, or topic (if at all possible). Too many “plug ins” jumping up and down for attention confuses visitors and dilutes the impact and effectiveness of your message. One idea communicated clearly and with personality and sincerity, will cause people to respond.They will then register, download, call or buy. Isn’t that the whole point?