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If you own or operate a Small Business of any type:  How would you like to immediately stop being an “advertising victim”?…..Finally get accurately measurable, trackable results from every dollar you put into ANY kind of advertising, marketing, or promotion?  On demand, attract a flood of brand new customers?  Or spark a huge cash flow revenue surge?  Define and DOMINATE any “target or niche  market” of your choosing…..for less than $3.00 per prospect?  (It doesn’t matter if you own a company selling sophisticated software only to Fortune 1000 companies or a local retail store, what I’m about to reveal to you can “re-invent” your entire marketing process and improve it for the better!)

If you are a Sales Professional :  How would you like to end cold prospecting once and for all? Learn new powerful ways to magnetically attract prospects who are pre-disposed to view you as an expert and advisor, and already pre-disposed to buy from you?  Put an end once and for all to being “screened”, or to playing phone tag? Have qualified prospects eagerly asking you to make time to see them?

If you are a Sales Manager or Marketing Executive:  How would you like to eliminate the fat, waste, and even the uncertainty out of your company’s advertising…..AND…..make your salespeople immensely more productive?

All these benefits, and many more, are readily available — with these marketing strategies, notably the “Magnetic Marketing Systems”.

All this from Marketing guru -Dan Kennedy.  You’ve probably heard of him — or heard him speak.  He used to speak to over 200,000 people each year, appearing in big events with the likes of Zig Ziglar, Tom Hopkins, and Larry King, just to name a few.  Private clients pay him $1000.00 and hour for consultations; $7,500.00 to $15,000.00 plus royalties to develop marketing documents, tools, and campaigns.

One of his hottest, most in demand topics and consulting specialties is — “Magnetic Marketing” – and he gets rave reviews from the individuals and companies who acquire and use his Magnetic Marketing Systems and Strategies, across hundreds of different types of business or industry sector.    

I promise you that you, too, will be amazed at the power of his unusual yet proven methods. To be able to virtually transform businesses and sales careers from struggle or ‘average’ to meteoric growth and extraordinary success at amazing speed.

 I Outright Guarantee You’ve Never Got Your Hands On Anything Quite As Powerful And Practical As His Materials.

In this blog and the various resources that I will introduce, I will be looking at how Dan’s Magnetic Marketing can be utilized in all types of situations to deliver qualified prospects to the door!

How to implement his ideas and techniques in all types of business?  How to measure and track marketing campaigns? How to get the best “bang for the buck”!

Both offline and online. Plenty of tips and tricks to get the most out of his materials and ideas.

In summary what is “magnetic marketing”?

Magnetic Marketing is all about positioning instead of prospecting, about attraction rather than pursuit of the client. It’s a different combination of marketing message, target markets, and direct marketing strategies that come together in a SYSTEM, to magnetically attract the right quantity of customers or clients, affordably and effectively.

It changes the way that businesses and salespeople acquire their customers.

It involves the development of a compelling marketing message that is accurately targeted or matched to a very specific type of prospect. The quality of the match will determine how hard the marketing or prospecting will eventually be. Then the use of advertising that can be held responsible and accurately measured. No money spent unless this can be achieved. Then no chasing of new customers, which ultimately drives them away. You need to find ways to attract them, and bring them to your door, already pre-disposed to do business with you and not your competition.

This will need a big change in our thinking on how we sell!

http://www.richardbutler.biz

A good copywriter is a great communicator.  Very, very simple.  And copy is just like oxygen, it can
breathe life into any sales & marketing campaign, or take any business off life support.
If you’re finding yourself working harder and harder each day, only to get fewer and fewer qualified leads, learn to become a direct marketing copywriter.
If you can’t distinguish your marketing methods from your nearest competitors, learn to be a direct
marketing copywriter.
If you’re trying to squeeze out the last ounce of profit from a dying business model, learn to become
a direct marketing copywriter.
 On the web or off the web.  You owe it to yourself as a direct marketer … which means getting a direct order, it does not mean going to a store and picking up something to purchase, this is directly.  I’m communicating with you and I’m giving you a way to purchase from me directly.
You owe it to yourself and your business to use copywriting as a secret weapon for the next campaign that you launch, and it will seriously make your response rates soar.  Increase the pulling power of every ad that you have.
That may sound like a commercial, but it’s been indelibly etched in my mind.  I didn’t read it from
anywhere.  It’s just there to know because I remind myself how important it is to write copy.
If I’m not communicating with my reader then I don’t have a sale and I’m not giving them the opportunity
to buy.  I’m confusing them.  That’s what it means to be a great copywriter and it can be easier than
you think if you just record yourself, just like Eugene Schwartz one of the greatest copywriters of all
time.He took a tape recorder with him, wherever he could.
So all you have to do is record yourself or have someone interview you , and take those words about the subject at hand or maybe call your best sales people and ask them “Why do you do so well? 
Tell me how you go about selling all those customers?”
Take those words, transcribe them, and you have about 80% of the research you need.  You don’t
have to be a great writer, but you do have to be a great communicator.

This is an excerpt from the FREE Report “10 Steps To Killer Web Copy” that is available here:

http://www.online-marketingstore.com/download/10Steps.pdf

Thank you for taking the time to visit my new blog. I will be updating regularly with ideas, tricks and tips on my use of magnetic lead generation techniques.
Whether or not you are a small business owner, entrepreneur or professional sales person, I am sure that you will find good information, for you to try and implement in your own environment.
I will be also providing my own recommendations of products, software and further information that you will find useful, relating to various areas of the constantly changing marketing world!

Richard Butler & Dan Kennedy